About Us

We’re Brian, Jonny, Orin - the founders of Pinches. We’re not trying to change the world but we know that small changes can make big impacts to people’s lives.

When it came to footwear, the technology behind our shoes has changed a lot but our laces have stayed, well, pretty much the same. So we set out to find out why and if there was a better way to lace. After extensive research and development, it turns out there is.

Pinches are no-tie laces made from an elastic material that transform the way you wear and experience your shoes. They’re made with everyone in mind - whether you’re going for a run, need more of a slip-on solution, or are just SO OVER un-tied laces resulting in scraped knees - offering a new level of comfort, flexibility and style.

We hope you enjoy them and we look forward to hearing what you think.